The Charm of the Desert: Investing in Greater Palm Springs

By Brad Greiner, CEO of OpenAiRE Brokerage and Open Air Homes


The Charm of the Desert: Investing in Greater Palm Springs

The Greater Palm Springs area, with its nine distinct cities, offers an enticing blend of natural beauty, rich culture, and attractive real estate opportunities. Known for its stunning desert landscape, world-class golf courses, luxury resorts, and delightful year-round climate, it’s no wonder this region has become a sought-after destination for home buyers and vacationers alike.

Palm Springs: A Gem in the Desert

Palm Springs, the crown jewel of this region, is an enduringly popular destination with a rich history and a vibrant present. The city stands out for its acceptance of short-term rentals, which presents an attractive opportunity for potential homeowners looking to offset their property costs.

However, Palm Springs is a seasonal market. From June through mid-September, the heat can be quite intense. While this might deter some guests, we still see a steady demand for rentals, albeit at slightly lower rates. Despite these challenges, Palm Springs continues to be a highly desirable area for short-term rentals, with most demand within the Greater Palm Springs region coming from this city.

Property owners should be aware that Palm Springs’ short-term rental (STR) regulations are quite stringent. The city allows only 36 rentals per year, which means prioritizing longer stays becomes critical. By offering discounts for stays of 7 nights, 14 days, or even a month, homeowners can maximize their rental opportunities while complying with local regulations.

One key component of these regulations is the “three strikes rule,” whereby homeowners who receive three validated complaints about their property within a two-year period are banned from renting their property for two years. Therefore, it’s crucial to work with a property manager who can ensure compliance with these rules and protect your valuable asset.

At OpenAiRE and Open Air Homes, we work with our clients to offer fully realized rental properties. This means we furnish and prepare homes in a way that makes them truly feel like a home away from home for our guests. This complete experience often leads to longer stays, aligning well with Palm Springs’ STR regulations.

Beyond Palm Springs: Rancho Mirage, La Quinta, Cathedral City, and more

Moving beyond Palm Springs, cities such as Indio, Coachella and Desert Hot Springs also welcome short-term rentals, adding to their appeal for potential homeowners. On the other hand, cities like  Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, and La Quinta generally do well as 30+ day (Month+ is what we like to call them!) rentals from October through May.

While occupancy can drop off in the summer months due to the heat, these properties remain attractive to renters seeking longer stays. The peace, tranquility, and unique beauty of these desert cities make them desirable destinations for those looking for an extended getaway.

Joshua Tree, Yucca Valley, and Pioneertown: Untapped Luxury

The Joshua Tree, Yucca Valley, and Pioneertown areas offer another intriguing investment opportunity. The accommodations in these areas are often lacking in luxury, and we believe this presents a potential avenue for success.

Investing in a luxury property in these areas, or a property that offers a strong connection to nature, could fill a gap in the market. These areas, with their distinctive desert landscapes and close-knit communities, offer a different kind of luxury – one rooted in tranquility, seclusion, and a deep connection to the stunning natural surroundings.

The OpenAiRE Approach

At OpenAiRE, we’re here to guide you through the complexities of investing in the Greater Palm Springs region. Our team of knowledgeable and experienced agents is committed to helping you find your dream home and navigate the local regulations, rental market dynamics, and seasonal fluctuations.

Whether you’re considering an investment in Palm Springs, Joshua Tree, or one of the other vibrant communities in this region, we’re here to support you every step of the way. Our in-depth understanding of this market, combined with our commitment to offering fully realized rental properties, makes us the perfect partner for your investment journey in this enchanting region.

Investing in Greater Palm Springs isn’t just about buying a home; it’s about embracing a lifestyle, seizing an opportunity, and making a sound investment in your future. Let us help you explore these opportunities and make informed decisions about your investment in this captivating region.

Stay tuned as we continue our exploration of Southern California real estate, with our next stop being the diverse and ever-charming Orange County.

*Stay tuned for Part 4: Coastal Elegance – Investing in Orange County*