Finding Your Vacation Home in Southern California: An Opportunity to Offset the Costs of Homeownership

By Brad Greiner, CEO of OpenAiRE Brokerage and Open Air Homes


Southern California, with its vibrant culture, mild climate, and picturesque landscapes, has long been a sought-after destination for home buyers. Whether you’re a first-time buyer or an experienced investor, there’s something to love about Southern California’s charm and allure. The city of Los Angeles, the resort destination Palm Springs, and the beach vibes of Orange County are three markets within this region that offer unique real estate opportunities, particularly at the present time when the housing supply is at an unprecedented high.

As a real estate brokerage firm, OpenAiRE has an unparalleled understanding of these dynamic markets. We appreciate the allure of Southern California and are committed to helping buyers navigate this complex landscape. Our ultimate goal is to help you find not just a house, but a home. 

Our agents are here to help, and they often partner with our second team at Open Air Homes to give buyers our professional opinion about if the home you are considering buying will be a successful rental property.

The Current Market: A Unique Context

Over the past year, we’ve seen a significant shift in the real estate market. The number of properties available for short-term and medium-term (30+ day) rentals, through platforms like Airbnb, in popular areas such as Los Angeles and Palm Springs has increased, presenting a wealth of opportunities for prospective buyers. At the same time, interest rates are slowly rising, slightly lowering overall home pricing. However, this scenario, while it can seem enticing, comes with a few caveats that potential investors need to consider.

In this environment, it’s vital for potential buyers to understand that buying an investment property in Southern California may not generate the kind of income typically associated with real estate investment. With an influx of short-term rentals, the market has become more competitive. When you purchase a property in these areas today, the primary goal shouldn’t necessarily be profitability. Instead, we recommend viewing this as an opportunity to offset the costs of homeownership.  

This means that, while your rental income might not exceed your property expenses, it can help you break even or come close to it. This approach to homeownership offers the potential for long-term growth, while also offering immediate benefits in the form of rental income that helps cover costs. The reality of this approach is that owning a home in Southern California becomes about more than just the bottom line. 

Why Buy in SoCal: A Lifestyle Choice

Many of our clients choose to invest in Southern California for reasons beyond the financial aspect. For some, it’s the dream of spending a portion of the year in sunny Los Angeles or relaxing Palm Springs. For others, it’s a long-term plan to move to Southern California permanently, drawn by the quality of life that the region offers.

Investing in a home in these areas is an investment in a lifestyle. The flexibility of having a property that you can use according to your needs and preferences, and rent out when you’re not there, can be a powerful motivation. Not only does this approach help offset the costs of homeownership, but it also gives you the freedom to enjoy the Southern California lifestyle on your own terms.

Navigating the Market with OpenAiRE

At OpenAiRE, we understand the challenges and opportunities presented by the current market dynamics. We’re here to guide you through the process of finding a home that aligns with your lifestyle goals, and to help you navigate the intricacies of homeownership in this unique climate.

We also recognize that this journey may be challenging for some of our clients. That’s why we have a sister company, Open Air Homes, offering property management services. Whether you choose to manage your property independently or prefer the assistance of a property management company, our team is prepared to support you every step of the way.

The Future of Southern California Real Estate

While the current market might not provide the immediate profitability once associated with real estate investment, it’s important to view this as an opportunity for long-term growth. By leveraging rental income to offset the costs of homeownership, you can comfortably invest in a property in Southern California without the pressure of immediate profit.

This is merely the first part of our four-part series exploring the dynamics of buying property in Southern California. In subsequent articles, we will delve deeper into the specifics of buying in Los Angeles, Greater Palm Springs, and ultimately Orange County. Our goal is to equip you with the knowledge and confidence to make informed decisions about your investment in this beautiful region.

In Southern California, the real estate market offers more than just property – it offers a lifestyle, a community, and an opportunity to create a home that aligns with your desires and needs. At OpenAiRE, we’re here to help make that dream a reality. Stay tuned as we continue to unravel the intricacies of buying and owning a property in this unique and desirable region.